The Competitive Strategy that SIM adopts while promoting a project does not consist merely of avoiding the competition’s strengths, identifying their weaknesses and drafting a marketing plan that targets those weaknesses. On the contrary, our strategy consists of adopting and projecting a different and unique mix of values that ensures sustainable competitive advantage. SIM’s Competitive Strategy is value driven. Differentiation and Positioning are the key words that drive our Competitive Strategy.

Differentiation refers to an organization’s ability to separate itself and its products and services from those of the competitors, and is key to attaining sustainable competitive advantage. Positioning consists of projecting an enterprise and its products and services as meeting the requirements of a specific market segment. Working closely with project promoters, SIM evolves a differentiation strategy that is designed to help customers perceive them as being different from the competition in ways that are important to them. At the same time SIM positions the promoters and their products as catering to the needs of a specific market niche, and ensures maximum conversion as well as loyalty from that segment. This ensures quicker and better returns on the investments SIM has made in the projects. More importantly, it ensures wealth creation for you at a pace you’d never have thought possible.